Visual Designer & User Researcher
Samsung electronics, 2011 - 2013
1.0 : User research, Concept ideation
2.0 : Assistant Visual designer, Concept ideation
3.0 : Main Visual designer, Concept ideation
Helped drive the concept from 1.0 until 3.0
by contributing to visual design and research
A Pen
Pen is the oldest and most familiar tool for documentation. Even among the newer & more digital ways for document things, pens are still popular. We wanted to carry that forward for everyone in the digital age, in combina- tion with the ability to create larger screens.
We planned and delivered values to the users in a number of phases.
Phase 1.0
To find the best handwriting UX within a limited surface, we performed in-depth individual case studies. Providing users with various papers (Plain, Ruled, Squared) and pens with various thickness (marker, pencil, sharpie), we observed which applications were used for each task (schedule, scrap, drawing).
User research participants
Inho Song (Professor of University)
Sunim Kim (Insurace planner)
Soyeon Ahn (Fashion editor)
Jaehyung Park (Bakery owner)
“It’s hard to write many things on a small surface.”
“A thick pen also difficult to write with percision.”
“The touch screen does not accurately pick up my writing.”
“The pen is too thick.”
“The pen must easy to write with.”
“The pen is not reactive quickly enough.”
“I am not familiar with a digital pen.”
1 People map a specific paper for different purposes.
2 The digital pen must feel like a real pen.
3 The digital pen must react quickly and be simple to use, focusing on the essential functions.
Conclusion based on our research
These were some of the key insights that drove our design:
Deliverable
Our findings in Phase 1 drove the design of S Note application, which shipped first with Galaxy Note 1 in 2011.