3+ Phone

Samsung electronics, 2008
Product concept design, Package design
Collaboration with Rhea Jeong, Saehee Lee

Goal
Coming up with the next touch screen was on the top of the agenda. A large display, while guaranteeing portability, was essential.

We started out from consumer research, market analysis, and the needs and expectations of various users.

We then developed the concept through brainstorming, 3d sketching and prototyping. The final design concept was a rectangular shape embraced a twisted surface, eventually creating three surfaces.

The name “3+” was inspired by the three surface of the product.
3+ provides additional features associated with the right and lower-hand screen.